Implementing agencies

FUWA BIOTECH

• Category

  PRODUCT/SERVICE

• Date time

  FROM 2016 TO PRENSENT

• Field

  CLIMATE ACTION

The use of industrial cosmetics often leads to skin issues, health problems, and environmental pollution. FUWA Biotech has introduced the Fuwa3e fermented pineapple peel cleaning product, with a strong motivation to provide an alternative solution through natural, safe, and effective Eco-Enzyme products. The project has contributed to solving health issues caused by the overuse of industrial cosmetics, recycling about 300 tons of pineapple peels annually, reducing environmental pollution risks. The fermented byproduct is also used as organic fertilizer, saving three times more water due to its superior cleaning power compared to industrial products, and promoting awareness of green consumption through the refill model, which helps eliminate 150,000 plastic bottles each year. On the other hand, Fuwa3e has created thousands of jobs and increased incomes for distributors, particularly for women with families.

Part 1

Starting background of the project

Climate change, resource depletion, and environmental pollution are placing tremendous pressure on the global economy and the lives of millions of people. In Vietnam, the situation is even more urgent as many areas are struggling with the enormous amount of agricultural waste. Thanh Hoa, one of the largest pineapple-producing regions in the country, generates about 50,000 tons of pineapple peels annually, most of which are discarded without being reused or recycled. The disposal of this massive waste burden not only strains the waste management system but also causes water pollution and CO2 emissions, affecting the health of the community.

In addition, with modern lifestyles, the use of industrial cosmetic products has become a common household habit. However, numerous studies have shown that cleaning products are harmful to human health, especially to the skin. For regular users, issues such as itching, peeling, dryness, and even contact dermatitis have become quite common. According to UNEP, approximately 1 million tons of chemicals used in the cleaning industry cause water and soil pollution, impacting ecosystems and public health.

However, according to a report by Grand View Research, the global green cleaning products market is experiencing strong growth, with a projected annual compound growth rate (CAGR) of 11.4% from 2021 to 2028. This trend reflects the increasing consumer awareness of health and the environment, alongside the demand for safer products.

In response to these challenges, Fuwa3e has pioneered the use of the vast pineapple peel resource for fermentation, creating the Fuwa3e biological cleaning product that cleans without harming the skin, reduces the risk of irritation, and protects users' overall health. The Fuwa3e fermented pineapple peel cleaning product is a pioneering solution that successfully applies the circular economy model and brings positive social and environmental impacts, in line with the United Nations' Sustainable Development Goals (SDGs).

Part 2

Project innovation/ invention

FUWA's initiative focuses on developing organic, fermented biological cleaning products made from pineapple peels, based on Eco-Enzyme technology. This advanced biological solution is created through the fermentation of pineapple peels, sugar, and water. Eco-Enzyme not only has superior cleaning abilities but is also entirely plant-based, ensuring safety for both users and the environment. The addition of enzymes in the products enhances cleaning efficiency while making the production process more environmentally friendly.

For this reason, FUWA has chosen Eco-Enzyme as the foundation for all of its products. Fuwa3e produces a wide range of products, including home care, car care, baby care, body care, and pet care.

In addition, Fuwa3e products commit to 3 "NO"s: no colorants, no fragrances, and no harmful chemicals. They also ensure 2 "SAFEs": safe for consumer health and safe for the ecosystem.

Part 3

Goals and vision of the project

Goals

Fuwa3e has set the following goals:

- 2016-2020: Build an environmentally-friendly product ecosystem and test with target users.

- 2020-2025: Expand the market and strengthen its position in the biological cleaning industry.

- 2025-2030: Successfully transfer Eco-Enzyme technology and improve production quality by establishing a GMP-certified factory.

- 2030-2035: Export products globally and establish an Eco Enzyme LAB system.

Vision

Fuwa3e's vision is to be a pioneer in Vietnam's Eco-Enzyme personal care and cleaning products, expanding globally. The company is committed to raising awareness about environmental protection and promoting sustainable living for all. It aims to contribute to a healthy and sustainable future where waste is recycled and utilized to the fullest, thus protecting the environment and improving the quality of life for communities.

Part 4

Implementation - Scope - Cost of the project 

FUWA3e provides solutions to protect family health worldwide, particularly targeting customers who experience skin issues like peeling, dryness, and cracking. Currently, FUWA3e is widely available across Vietnam, present in 46 provinces, especially major cities such as Hanoi, Ho Chi Minh City, and Da Nang. The products are distributed through health food stores, mini supermarkets (such as GENSAI), and hypermarkets (like AEON MALL). Additionally, FUWA3e has expanded internationally, reaching markets in the United States, Canada, Germany, Italy, Singapore, China, India, and Malaysia.

Project Implementation Phases:

2016-2020:

- Research and development of the project, focusing on applying Eco-Enzyme technology from pineapple peels to create safe cleaning products such as hand soap, dishwashing liquid, and more.

- Conduct trials with target customers.

- Finalize the business model and officially launch homecare products in the domestic market.

2020-2025:

- Expand the domestic market and increase exports to countries such as the United States, the European Union, Japan, etc.

- Develop new product lines, including pet care, body care, and baby care.

- Continue investing in research and development to package core technologies for transfer to partners.

2025-2030:

- Focus on deeply exploring the Vietnamese market through the development of healthcare product lines.

- Work on transferring Eco-Enzyme technology.

- FUWA plans to build a new GMP-certified factory to improve product quality and production processes.

2030-2035:

- FUWA aims to become the leading brand in Eco-Enzyme personal care products in Vietnam with a global vision.

- FUWA will establish an Eco-Enzyme LAB system and continue leading research and development in enzyme technology to promote sustainable development.

Part 5

Achievements 

Health and Safety Value for Consumers:

FUWA's products are made from natural enzymes and have passed all quality tests to ensure they do not cause skin irritation, particularly for those with sensitive skin. Consumers no longer need to worry about health issues when using daily cleaning products, fostering a safer and healthier lifestyle.

All of FUWA's cleaning products are certified with OCOP (One Commune, One Product Program), receiving 3, 4, and 5 stars, which attests to their high quality and market reputation. FUWA products address common issues like skin irritation and unpleasant odors typically found in industrial cleaning agents, offering a safe and pleasant experience for users.

Creating Employment Opportunities and Income:

FUWA's project not only focuses on product manufacturing but also creates thousands of job opportunities, especially for women with families. These opportunities have helped improve incomes, stabilize lives, and increase women's participation in economic activities. This brings significant social impact by enhancing the well-being of the community.

Improving Environmental Issues:

FUWA utilizes pineapple peel waste, an agricultural by-product often discarded, to create useful biological products. This helps reduce organic waste and alleviates the pollution burden caused by industrial cleaning chemicals. By using FUWA products, consumers contribute to environmental protection by reducing plastic waste through the reuse of bottles and protecting water and soil from harmful chemicals.

FUWA's relentless efforts have been widely recognized through a series of prestigious awards, solidifying our pioneering role in promoting the circular economy model. Each award is a testament to the positive impact and FUWA's steadfast commitment to the environment and community. Notable achievements include:

- Second place at the Youth Coo 2020 competition

- Second place at Climate Launchpad 2024

- Second place at Social Business Creation 2024

- First place at Ecothon 2024

Part 6

Model expansion potential

Eco-Enzyme Technology and Growth Potential:

Increased Production Capacity: FUWA can quickly expand production, with the ability to increase output threefold within just 2 months.

Fast-Growing Market: The bio-based cleaning product market is projected to continue growing at an annual rate of approximately 40% for at least the next 10 years.

International Market Expansion: FUWA has been actively promoting contracts with several countries such as Germany and EU nations, as well as partnering with Amazon to boost its presence in Canada.

Job Creation for Local Communities: FUWA's operations provide significant employment opportunities for local workers.

Technology Transfer and Production Process:

Simple Process: The Eco-Enzyme technology features a process that is easy to learn and apply locally, without requiring significant investment.

Technical Support: FUWA provides training, technical assistance, and process guidance to organizations or individuals interested in adopting this model.

International Replication Potential:

FUWA's products are already available in several countries, including the U.S., Canada, Germany, Italy, Singapore, China, India, and Malaysia, demonstrating its potential for global expansion.

Increasing Demand for Green Products: The international market is increasingly demanding eco-friendly products.

Development Potential: FUWA has the potential to collaborate with countries with developed agricultural sectors to recycle agricultural waste into bio-based cleaning products, contributing to sustainable development and expanding its international market share.

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