People from an ethnic minority - the residents of Hang Hot village in Mê Linh commune, Lâm Hà district, Lâm Đồng province, are primarily dependent on farming coffee, corn, and various types of flowers. Despite the richness of the land in this region, their income remains quite meager.

The primary reason for their low income is the inefficient farming practices, heavy reliance on middlemen for selling their produce, which makes them unable to dictate prices, and the unregulated deforestation that many individuals engage in to create arable land, causing difficulties in their lives. What's most heart-wrenching is that many children here are forced to abandon their education to contribute to their family's labor.

Furthermore, the lack of developed transportation infrastructure and inadequate skills training are also contributing factors that hamper the lives of the local population. While the agriculture in this region has potential, it hasn't been efficiently exploited and harnessed.

In light of this situation, Phuong Minh Farm emerges as a practical solution. The project doesn't just bring about economic benefits through modern farming standards but also strives to improve the lives and income of the local residents and, importantly, creates educational opportunities for the children.

Phuong Minh Farm is more than just an agricultural farm; it's a social project with a community-oriented mission, bringing dreams and hopes to the land of Lâm Đồng for a brighter future.

3. It raises income levels for local residents, contributing to an improved quality of life and socioeconomic stability in the region.

4. Phuong Minh Farm spreads knowledge about sustainable agriculture, a love for nature, and a sense of responsibility to the community.

Phuong Minh Farm demonstrates a profound commitment to developing a sustainable, responsible, and efficient agricultural model:

1. Establishment of a high-tech agricultural farm: Instead of investing in generic farming models, the project has chosen a different path, investing in and developing a high-tech agricultural model, employing advanced technologies and rigorous management processes. This aims to elevate the quality of agricultural products and drive progress and innovation in the entire agricultural sector of the region.

2. Adherence to VietGap and GlobalGap standards: Ensuring product quality and safety, the project applies VietGap standards from the initial stages and gradually transitions to the international GlobalGap standard. This aims to meet the stringent market demands both domestically and internationally.

3. Prioritizing the recruitment and training of local labor: The project not only creates employment opportunities but also upholds a strong commitment to the local community. It does this by hiring local residents and imparting knowledge, skills, and a professional work ethos to them, enabling them to develop professionally.

4. Prioritizing the application of sustainable environmental standards: Every operational decision, from technical aspects to fertilizers, and crop varieties at Phuong Minh Farm, is meticulously considered with an emphasis on environmental sustainability. The farm doesn't just ensure effective production but also ensures sustainability, minimizes environmental impact and strives for green development goals.

Emphasizing local labor as a crucial element for the sustainable development of the project, Phuong Minh Farm has firmly invested in the training process, improving the knowledge, skills, and work ethos of each local resident.

Furthermore, strengthening cooperation and sponsorship for social activities, in close collaboration with respected figures in the village or community, has helped Phuong Minh Farm build trust among local residents and local authorities.

Currently, the project maintains a workforce of more than 50 regular employees, of which up to 90% are local ethnic minorities. The average wage for unskilled labor ranges from 5,500,000 to 6,500,000 VND per person per month. Notably, according to local customs, most of the project's labor force consists of women.

Moreover, the project frequently hires seasonal labor from nearby areas to support families and the community during times of need.

Another proud achievement is that the school attendance rate for children in this area has increased to nearly 100%, a remarkable advancement compared to the 5% rate recorded five years ago. This demonstrates the effectiveness and positive impact of Phuong Minh Farm on the local community.