"My Day - Ngày Của Em" was born against the backdrop of Ms. Vũ Bích Hồng (Rosy Vũ), the project's founder, conducting missions in Europe around 2013. During this time, she recognized that Vietnamese children lacked opportunities to access the art of photography and engage in constructive activities to encourage learning and creativity. Born and raised in a poor rural area in Thanh Hoa province, after participating in the "ForestClim" project of the European Union with an office in Germany in the role of Creative Director, Ms. Bích Hồng saw the difficulties that children in her homeland faced on the journey to becoming global citizens.

With a heart directed towards her homeland and a desire to do something to improve the playground for children in her hometown, Ms. Bích Hồng founded the "My Day - Ngày Của Em" project. The project aims to provide all Vietnamese children with opportunities for play, learning, and expression in various fields to voice their opinions. Through this, they can affirm their roles in the community, draw valuable lessons, awaken hidden dreams, and strive to turn those dreams into reality.

Motivation:

The motivation for the project's maintenance and development primarily comes from providing children in poor rural areas with an additional playground where they can increase confidence, learn teamwork, and take pride in seeing their work travel across the country. This encouragement and positive recognition empower the children to express themselves more confidently in the community, gaining more empowerment.

Furthermore, through exhibitions, stories about people, culture, and landscapes in various Vietnamese rural regions, along with real-life stories told through the eyes of children, have garnered much sympathy and impression from readers. This has also become a driving force for the project implementers to make efforts to spread and replicate this model

The project provides children with skills in photography, video recording, and essential soft skills, including teamwork, communication, and creativity.

Utilizing the form of storytelling through images (photovoice) as a tool for students to express themselves and explore life around them. Documenting stories through images creates a natural and friendly approach for students to easily perceive various perspectives on life, helping them confidently voice their opinions, participate in solving local issues, and become agents of change in the community.

Creating a space for students to practice creating media products to promote the image of their community, igniting love and pride for their homeland.

After 10 years of existence and operation, "My Day - Ngày Của Em" now possesses a collection of tens of thousands of photos taken and described by children, depicting everyday life in the project areas. It has hosted dozens of photo exhibitions both nationally and internationally, warmly received by the audience. Thousands of postcards featuring the peaceful rural life of Vietnam have also been sent by the project's founder, Ms. Bích Hồng, to friends around the world in recent years.

As of the current date, the project has been implemented in 6 provinces and cities nationwide, including Thanh Hóa, Ho Chi Minh City, Tây Ninh, Lâm Đồng, Bình Thuận, and Lai Châu.

The project team seeks out localities and collaborates with local authorities and schools to gather suitable children, forming groups. Each group will share a camera (loaned cameras are old ones donated by supporters). The children are guided on photography skills to start creating their first photos. They also receive feedback on each photo, how to improve, and create better pictures. Subsequently, the children receive cameras and independently create their own artworks.

Exhibition sessions are organized locally, attracting residents, including grandparents, parents of "young photographers," and the children themselves. Prizes for selected photo authors include small cameras, allowing the children to continue their artistic endeavors and enrich their mental lives.

Additionally, the project organizes exhibitions in major cities. Since city students mostly lack opportunities to visit rural areas, through authentic photos, they gain new perspectives on the country's regions and the lives of peers from different backgrounds. This experience encourages them to share more, nurtures feelings of love for people, nature, and animals around them, fosters connections among the younger generation, gradually bridging the gap between rural and urban areas.

Funding for the project comes from individuals and contributions from friends, as well as close relatives. The proceeds from the sale of photos at exhibitions are entirely allocated to the Scholarship Fund for the localities where the participating children come from.