Part 1
Starting background of the project/
initiative
The Empower Women Asia project, established in 2019 by the organization Keep It Beautiful Vietnam (KIBV), aims to support women from ethnic minority communities in traditional weaving villages in Vietnam. With its mission in mind, the project selected Ban Lac, Mai Chau, and Hoa Binh, as its pilot location. Since its inception, the project has focused on helping women enhance their skills and production infrastructure to create opportunities for improving livelihoods through the sustainable production of handmade products. Empower Women Asia places a high value on the importance of education and training, concentrating on providing free vocational training, English language instruction, and soft skills programs for women in the community. This not only helps them grasp new production techniques but also expands communication skills and builds a foundation for essential soft skills.
Through nationwide communication campaigns, the Empower Women Asia project has created opportunities for women to promote their products and spread the message of sustainable fashion. Their creativity and craftsmanship are showcased through advertising campaigns and collaborations with renowned designers and Key Opinion Leaders (KOLs), aiming to propagate positive values regarding the image of women from ethnic minority communities in the weaving industry.
In this way, Empower Women Asia not only generates new opportunities for women in traditional weaving but also promotes the sustainable development of the community. The project is a crucial step in building a bright and sustainable future for women, particularly those from ethnic minority groups, by connecting traditional values with the domestic and international markets.